Welcome to the beginning. This is post #1 in an ongoing series of descriptive storytelling, bickering and comparing: all of the traits we were told not to participate and shy away from.
This platform will serve as not only a place for my voice to be heard, but also as an open space for discussion on becoming a marketer from the ground floor (I will explain this analogy shortly), to mainstream, as an internet marketer / content marketer.
First I will detail my background, my current career path, and my ambitions, before moving in to current management tools, different data mining platforms, and other useful (and not useful) tips and strategies I have learned through my trial runs of various company platforms.
I currently live in Austin, Texas, by way of Houston, Texas…which you probably know already, is quite the transition. Not only is it a change in lifestyle but also a change in perceptions of people in business (which I will delve into further at a later date).
I work for a film production company which oversees three different projects in three very different fields, primarily running content production and social media engagement. I will have been employed by this company for a year this October, and have moved from a role in research and development to associate producer to my current role, as social media coordinator.
Prior to my current work, I had an interest in social media, mainly as a personal promotional conduit for my music (my degree is in music production), but was unaware of the competitive nature of the field. The internet marketing arena is an ever-changing force; one which requires constant updates and tweaks to workflow, strategies, and changes in management utilities. Being a professional in this field with no previous marketing experience has been daunting at times, but from the past few months of dipping my toes in the pool, I can say, first hand, that it is not as difficult to ‘throw yourself into’ as many may think.
I am currently working towards an MBA in Internet Marketing, from Full Sail University (the same institution I received my undergraduate from), and am hoping to receive my degree next June or July (I am on month one currently). The best part of choosing this degree is I have a leg up on most other people in the class due to trial and error experimentation with the field through my current job.
I have also started my own LLC, which is the logo emblazoned on this site, offering content marketing to anyone looking to spread awareness of their brand or mission: Yellow Hyena. The reasoning behind a name is always important, and this is no exception. Hyenas travel in packs, as most animals do. While hyenas are considered one of Africa’s most vicious predators, they still follow the scheme of an army or pack: there are soldiers or followers who fall into line whenever the pack leader or general makes a decision for the group. As for the color yellow? When I was a kid, I, like most boys, asked my Dad, “What’s your favorite color?” His response? “Yellow, because no one says it’s their favorite color.”
Decision made: I am going with yellow for the rest of my life.
As for the rest of my life, outside of marketing, I write and produce house music and also DJ with an event group out of Houston (Cirque Noir). We have a strong following, as a monthly show displaying circus dancers, contortionists, pyrotechnics, and, of course, the best technical house music. I DJ at every event, as well as work on online production for our music, on stations like Frisky Radio, for example. Knowing every song on any oldies station due to rides with my Mom as a kid helped supplant from an early age, knowing music would be my life’s passion, and it has, and will continue to be for the rest of my days.